@kaye_creatives · Oct 15, 2026 · 7 min

Hi there! Thank you so much for your support! Today's blogpost is special one, so let's get ✨started✨

Step 1. Pick a direction people can recognize

When someone lands on your profile, make it easy for them to understand what they’ll get if they follow you.

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Start with three questions:

• What do you enjoy creating?
• What do you already know or feel excited to learn?
• What would you happily make more than once? </aside>

For me, things started clicking when I moved into creative AI videos. That gave me a direction, with plenty of room to try different ideas.

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And that’s the part people miss:

you can stick to one direction while experimenting with how you present it

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Within AI content, you could try cinematic stories, funny POV videos, transformations, or simple tutorials. You don’t have to decide your entire creative identity before posting anything.

🧚🏻‍♀️ Your turn:

Finish this sentence: “People will follow me for __________.”

Then choose three formats you want to test. Write down two video ideas for each. You now have six starting points.

Step 2. Build an idea bank you’ll actually use

Let me be real with you: I don’t wake up with a genius idea every morning.

That’s why I keep an idea bank.

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Create a saved folder on Instagram, Pinterest, or YouTube.

Whenever something makes you stop scrolling, save it—and write down what caught your attention.

• [ ] Was it the first shot?
• [ ] The surprise at the end?
• [ ] Something funny?
• [ ] Something you immediately wanted to send to a friend?

“This got a lot of views” is a starting point. Try to go one step further.

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I also look for videos that performed unusually well for the person who posted them.

For example, if someone usually gets around 10,000 views and one video gets 200,000, that’s worth looking at.